Can You Make Money By Specializing?

Mike Z. Robinson, 2012 IDEA Personal Trainer of the Year Finalist and owner of MZR Fitness in San Luis Obispo, California, teaches several niche classes. “Creating niche-based groups has become a huge marketing advantage from a psychological standpoint,” he says. “People see the title ‘boot camp’ or something similar, and they automatically think that the program will be too difficult or that they will not be able to do it. However, if they know everyone in the class is just like them, whether that be a new mom or a senior citizen, they are more likely to try it out and fall in love with the program before they judge it.” Read more here.